For this project, I created Wonderz, an app concept aimed at encouraging more sustainable shopping habits and challenging the way fast fashion mimics trends from social media. The platform merges the scrollable feel of social apps with curated vintage and resale pieces, helping users discover items that match their style while staying trend-aware. I designed the full visual identity—from a sleek, modern logo to bold, playful illustrations—crafting each element to appeal to a Gen Z audience. Using vibrant colour palettes, expressive typography, and dynamic layouts, I built a cohesive brand that reflects Wonderz’s focus on sustainability, individuality, and community. Every visual touchpoint—from app icons to promotional graphics—was created to engage, inspire, and invite users into a more conscious way of exploring fashion.