This team project began with a shared concept: a low-alcohol beer range inspired by retro cartoons like Cuphead, which share visual ties with rave culture and vintage poster art. As a group, we played to our strengths, and I took on the design responsibilities. I illustrated a cast of original characters, each representing a different flavour in the range. Once the characters were developed, I expanded the visual world—creating dynamic backgrounds, custom labels, and promotional materials to bring the concept to life as a fully formed brand. This project was a turning point for me; it sparked a genuine passion for graphic design and helped me discover my strength in creating bold, character-driven visuals. Having my work recognised by both my university and the external brands we collaborated with was a huge motivator and encouraged me to keep building my skills and pursuing design more seriously.