This project was a collaboration with Castle rock brewery in and Wigflex events company. We created a concept for a range of beers, backed by contextual research and produced a series of different outcomes, from moving image to visual merchandising. The project culminated at a "Beer expo" event where as teams we hosted pop-up stands and pitched our ideas to brand representatives. Our concept won the competition which meant we actually brewed our concept beer in Dec 2023 and launched the beer in Jan 2024 at The Canal House Nottingham.